The Concept

A fine Art Application that cuts through commercial and conceptual art

There are two arms to this project.
The first being a commercial, as we are selling a product
The second being conceptual, as we are working with artists from the UK, US, ZIM Denmark, Johannesburg and th rest of South Africa.

The concept stems from the Street Art Consciousness that Art is Not Exclusive! That art is a verb and not a noun that art should not be regulated. We conceptualized this in a series of images that mirrors the general mood amongst the worlds working class or 99%.
Because this frustration in such a global issue we printed the artwork on T-shirts, in this way creating a mobile billboard. The purchaser of the t-shirts now gets to vent their frustration by not saying a single word rather by association.